M-I-E

M-I-E created two stings for Bacardi through Red Bee Media. They will be used in their upcoming brand films for True Originals.

Opener sting


Closer sting

trueoriginals.com

For the overall style of the sequence, the client asked us to take inspiration from the famous 19th century japanese print “The Great Wave off Kanagawa” by Hokusai, and also from one of our own films, “Lucky”.
We used these references to develop the original artwork for the storyboard in a mainly monochrome palette.
Here are some of these styleframes.

For the final sequence we were asked to add colour, and these are some of the options we developed.

Here are some of the original styleframes we did for the rowers’ and cox designs of both Oxford and Cambridge teams.

Thanks to Shan, Rafael Jimenez, Eduarda Lima and Sarah Gordon

Here is some of the artwork we did for the Faithless promo “Sun To Me”, the final part in our trilogy of videos for the band.

Here is the artwork for the single cover.

Thanks to Shan, Tom Geraedts, Mathew Gibson, Guy Buckley, Mak Knighton, Alice Holme, Eduarda Lima and Ross Hallard @Trim

Here, you can see for yourselves the difference having 3D characters makes.

Here are the clay models we made to help our 3D modellers.

Thanks to Matthew Gibson, Mak Knighton, Emanuele Bignone, Eduarda Lima and Sarah Gordon

Click here to have a look at our previous styleframes.

We pitched for the Editors track ‘Eat Raw Meat’. We didn’t win it, but here are the style frames we put forward.

Here are some of our style frames for ‘December Song’….

…and some sketches. You may notice the boy’s face is different from the final promo. His features were changed to make the character appeal to a more adult audience.

Big thanks to Paul Simon, Paul Kavanagh, John Keates and Tom Geraedts for all their help on the project.

Our mate, Kit Lynch Robinson from HSI, gave us a shout about doing
some graphics for his commercial.