M-I-E

M-I-E were asked to create a short sting for Nokia’s Channel 5 sponsor week.

Red Bee Media and their client, BBC Sport, asked us to create a fast paced, fluid animation, using stills from games in the build up to the pinnacle of the Rugby League calendar — “The Challenge Cup Final”. The brief was to “create a strong graphical work which fuses photography, clips of the fans and the action as well as other elements, all serving to capture the atmosphere of the ‘great day’ that it is.”

ITV Creative invited M-I-E to pitch on the identity of their new documentary strand ‘Exposure,’ which we duly won. The sequence was created in Cinema 4D and composited in flame.

Working with Ben Jones and Pitch again, M-I-E designed and produced the graphics and gameplay for this interactive, 3D mapping projection. Four Chelsea players, Nicholas Anelka, Branislav Ivanovic, Paulo Ferreira and David Luiz, came down to a huge warehouse by the Thames, to have fun playing the game for few hours. In fact they got so into it, the people from Chelsea FC were worried they’d do themselves an injury!