M-I-E

M-I-E created two stings for Bacardi through Red Bee Media. They will be used in their upcoming brand films for True Originals.

Opener sting


Closer sting

trueoriginals.com

The dragon has been designed numerous times.
These are some of the early stage sketches, to find ‘our own’ dragon design.

Detail design of the dragon’s head to ensure the 3D team could model it accurately.

Styleframes were carefully crafted to be used as reference for the rendering stage.

The dragon’s action was designed to be played on a loop and we developed these boards to help the animators with the blocking.

Thanks to Mathew Gibson, Adam Coglan, Daniel Peppe @Meanred and Eduarda Lima.

For the overall style of the sequence, the client asked us to take inspiration from the famous 19th century japanese print “The Great Wave off Kanagawa” by Hokusai, and also from one of our own films, “Lucky”.
We used these references to develop the original artwork for the storyboard in a mainly monochrome palette.
Here are some of these styleframes.

For the final sequence we were asked to add colour, and these are some of the options we developed.

Here are some of the original styleframes we did for the rowers’ and cox designs of both Oxford and Cambridge teams.

Thanks to Shan, Rafael Jimenez, Eduarda Lima and Sarah Gordon